The Cradle to Cradle Certified™ Product Standard is a globally recognized eco-label standard, administered by the independent, non-profit organization Cradle to Cradle Products Innovation Institute. It is based on the Cradle to Cradle design concept which helps designers and manufacturers create products suited for the circular economy, meaning they are made of safe ingredients that can be perpetually cycled, powered by renewable energy.
The Cradle to Cradle Certified™ Product Standard evaluates a product against five different categories: Material health, material re-utilization, renewable energy and carbon management, water stewardship, and social fairness. For each category, the product attains an achievement level: Basic, Bronze, Silver, Gold, or Platinum. The lowest achievement level represents the product’s overall mark. For more information, check out the institute’s overview of the different categories and levels.
Hence a product does not have to be perfect to get certified. Instead, Cradle to Cradle Certified™ incentivizes continual improvement towards a 100% good product. In order to have a product recertified every second year, a company must demonstrate good faith efforts to improve the product.
Today more than 10,000 products are already Cradle to Cradle certified. They are all listed in the Cradle to Cradle products registry.
Cradle to Cradle certification is accomplished in cooperation between the manufacturer and an assessment body accredited by the Cradle to Cradle Products Innovation Institute. Based on collected product and production data, the assessment body writes an Assessment Summary Report. In order to ensure independent validation a third-party verification is performed by the Cradle to Cradle Products Innovation Institute, reviewing the Assessment Summary Report and conferring the certificate.
For more specific information about the standard, have a look at the institute’s resource page. You can find more general information about the Cradle to Cradle certification and the certification process in this flyer:
Revision of the Standard
The Cradle to Cradle Certified™ Product Standard is regularly revised by an independent Certification Standards Board. The revision processes are transparent, engages stakeholders, and includes public comment periods. The next version of the standard is anticipated to be completed by the end of 2019/beginning 2020.
The Certification Standards Board is composed of leaders from industry, topical experts, and other stakeholders. The CEO of Vugge til Vugge ApS, Annette Hastrup, is a member of the board since February 2016.